Explore Bohemia
Operated by: Obchodní firma Helena Trčková
Registered office: Lipnická 753, 362 51 Jáchymov, Czech Republic
Company ID (IČO): 23390671
Website: www.explorebohemia.com
Effective from: 1 October 2025

1. Purpose of this document
   
   This Privacy Policy explains how Explore Bohemia (“we”, “our”, “us”) processes personal data of
   visitors and customers who use our website or book our tours and services.
   Our commitment is to handle your information responsibly, transparently, and in compliance with the
   General Data Protection Regulation (GDPR) and relevant Czech laws.

2 . What information we collect

Depending on how you interact with us, we may process:

• Identification and contact data: such as name, email address, phone number.
• Booking details: chosen tours, number of participants, dates, preferences.
• Payment information: details required to complete transactions. Full card data is never
  stored by us.
• Technical data: IP address, browser type, device, and website usage statistics.
• Communication records: emails, messages, or feedback you provide.
  We only collect data necessary for the purposes described in this Policy.

1. Why we use your data
   We process personal data to:
2. Arrange and manage bookings and provide our services.
3. Communicate with you about your reservation, itinerary, or changes.
4. Handle payments, invoicing, and comply with accounting obligations.
5. Improve our website, services, and customer experience.
6. Send you updates, special offers, or newsletters (only if you opt in).
7. Legal grounds for processing
   Your data is processed on the following bases:

• Performance of a contract – to confirm and deliver your booking.
• Legal duty – for compliance with Czech accounting and legal regulations.
• Consent – if you allow us to send you marketing emails or enable cookies.
• Legitimate interest – to maintain the security of our services and optimize their use.

1. Cookies and online tools
   Our website uses cookies and similar technologies. Some cookies are essential for the site to work
   properly, others help us analyze traffic or remember your preferences.
   You can adjust cookie settings in your browser at any time.
2. Who may access your data
   We may share your information only with:

• Licensed guides and local partners involved in delivering your booked service.
• Payment processors and banks for secure payment handling.
• IT and website service providers who maintain our systems.
• Public authorities if legally required.
  All partners are contractually obliged to handle your data securely and in line with GDPR.

1. Retention period
   We keep personal data only for as long as needed:

• Booking and payment records: up to 10 years (to meet accounting obligations).
• Customer inquiries and communication: up to 3 years after our last contact.
• Marketing data: until you withdraw your consent.
  After this period, data is safely erased or anonymized.

1. Your rights
   As a data subject, you may at any time:

• Request access to the data we hold about you.
• Ask us to correct or delete your data.
• Restrict or object to how your data is processed.
• Request a copy of your data in a machine-readable format.
• Withdraw previously given consent.
• File a complaint with the Czech Data Protection Authority (www.uoou.cz).
  To exercise these rights, please contact us using the details below.

1. Data security
   We apply appropriate technical and organizational measures to prevent unauthorized access, loss,
   misuse, or alteration of your personal data.
   Although we take strong precautions, no digital system is completely immune from risks.
2. Transfers outside the EU
   If your data needs to be transferred outside the European Economic Area, we ensure adequate
   safeguards are applied, such as standard contractual clauses recognized by the European
   Commission.
3. Children’s data
   Our services are designed for individuals aged 15 and above. We do not knowingly collect personal
   information from younger children.
4. Updates to this Policy
   We may revise this Privacy Policy from time to time. The latest version will always be available on our
   website, with the effective date clearly indicated.
5. Contact
   For any questions about this Privacy Policy or to exercise your rights, contact us at:
   Explore Bohemia
   Operated by: Obchodní firma Helena Trčková
   Lipnická 753, 362 51 Jáchymov, Czech Republic
   Email: info@explorebohemia.com
   Website: www.explorebohemia.com